Director of Content Strategy Skills:
A director of content strategy is responsible for creating and executing an overall content strategy across multiple channels. A content strategist helps companies create engaging content that will attract new customers and keep existing ones coming back. They also ensure that the company’s message is clear and consistent across all platforms. They work with marketing teams to create content that will drive engagement and sales.
There are five key skills required to become a successful content strategist:
- ability to understand how people use different media;
- ability to identify what type of content works best for each medium;
- ability to develop creative ideas for content;
- ability to communicate effectively with stakeholders; and
- ability to manage projects and timelines.
Understand how content works within the organization.
Understanding how content works within the company helps you better understand how to reach audiences through various platforms. You should also understand how the company uses its own content as well as other sources. This will help you determine where to focus your efforts.
Create a content calendar.
It’s important to create a content calendar so you can plan out what type of content you need to produce and when. This will allow you to make sure you aren’t producing too much or too little content at any given time.
Develop a content plan.
You should also develop a content plan that outlines how often you will post new content, what kinds of content you will share, and when you will publish them.
Work closely with stakeholders.
As a director of content strategy, you work closely with stakeholders to ensure that the content you produce aligns with business goals and objectives. This includes understanding who your audiences are, where they spend their time online, and what kind of content they prefer.