Search Engine Optimization (SEO)
Search Engine Optimization (SEO) is a process of optimizing the web page content of your website so that it can rank high in major search engines like Google, Bing, Yahoo, DuckDuckGo, Brave Search Engine, Yandex,...etc.
Digital Marketing Candidates can specialist in
- SEO
- SMM
- SEM
- Email Marketing
- Content Markedly
In my experience a candidate should at least work on a real case scenario in at least 60-120 days to get the full real time experience. It is always better to focus on one specialization rather than learning everything at once. If you really have interest and want to become an SEO analyst then you should need to focus on the following:
Why Keyword research?
Keyword research is a crucial step in optimizing your website's visibility and driving more traffic. The goal is to identify keywords that are relevant to your content and have a high search volume, so that you can rank higher in search engine results pages (SERPs).
How to Rank #1 on Google?
To improve your chances of ranking on the first page of Google, you should focus on the keywords that are currently ranking on the SERPs for your target audience. This requires analyzing the ranking pages and understanding the keyword landscape.
Target a Keyword with High Search Volume that User Lands on
When targeting a keyword, it's important to ensure that it aligns with your website's content and purpose. The user should be able to find what they're looking for on your page after entering that keyword into the search bar.
In addition to the search volume, you should also take into consideration the relevant keywords and their traffic potential, as well as the cost-per-click (CPC) of each keyword. This will help you determine which keywords have the best balance of high traffic and low competition.
According to recent searches, SEO analyst or specialists select a keyword which is easy to rank and not based on how much traffic it can bring in.
Point to be noted "SEO should be done for users and it should not be done for web crawlers."
A Little Tip for You: When creating a list of keywords for your content, consider what a user would typically search for on search engines. Aim to provide high-ranking, conversion-driven content that consistently meets the needs and expectations of your audience.